The development process of packaging design is also the development of packaging concepts. Each period of packaging has its own distinct era mark. The development of packaging concepts also reflects the development of human civilization and science and technology. The emergence of new products, changes in consumption patterns, the development of commercial circulation, the emergence of new materials, the improvement of production processes, technologies, and the development of marketing will all contribute to the emergence of new packaging concepts. Even the change of peopleâ€™s life concept and aesthetic taste will have an impact on the packaging concept. It is of great significance to fully understand the factors that form the new concept of packaging, and to accurately grasp the essence of design in design, and to design packaging that meets the characteristics of the times and consumers welcome.
First, the factors of new product technology requirements
With the advancement of human civilization, new products continue to emerge, and some new products involve new areas that have not been previously touched upon by humans. For example, microelectronics, superconductors, biological gene products, nano products, etc. These new products also pose new challenges to packaging design itself, how to protect and preserve these products, how to get them safely into circulation, and how to succeed in commercial sales. These new topics have promoted the continuous updating and progress of packaging structures, new materials, visual transmission, etc., so as to adapt to the needs of new products and times.
With the advancement of the technology of the product itself, new requirements have also been put forward for the packaging design concept. Let's take the example of a medical package, a blood collection bag for blood donation. In order to maintain the freshness of the blood, the active cells in the blood need to â€œbreatheâ€, so the packaging material uses a breathable saline plastic polyethylene bag, which is soft, easy to process, and has good connectivity to blood vessels. It is not as fragile as a glass bottle, but also has good transparency and sanitary inspection. It is an ideal medical container. If we look closely at the empty blood bag, we will find that there is a transparent liquid inside with bubbles. This is a preservation solution that prevents the blood from clotting and provides the nutrients needed for the red blood cells in the blood. It provides a blood-preserving environment. This kind of plastic blood collection bag has been used since 1980, replacing the previous glass bottles and is commonly used for blood preservation.
However, the preservation environment of the three main components of plasma, platelets, and red blood cells in blood is not the same. In the same blood, platelets have the shortest lifespan, and they can only be stored for 72 hours at room temperature of 20 to 24Â°C. Red blood cells can be stored for 2 l days in a cold storage at 4 to 6Â°C, and plasma is best stored at -20Â°C in a refrigerated environment. Save, if you can classify and save them, is the best. Recently, people have adopted a new packaging method, in which three blood bags are externally attached to a blood bag. Using separation equipment, plasma, platelets, and red blood cells are separated and dispensed into different blood bags according to the relative density. Due to the emergence of this new technology, blood donation can be achieved during the blood collection process. For example, only blood platelets are collected during blood collection, and other components are returned to the body of the blood donor. In this way, in a blood donor, the amount of platelets that can normally be collected corresponds to the amount of platelets collected in the blood of 10 to 20 people.
Second, the development of consumer ideas
Packaging design is to serve consumers. From the perspective of consumer use and preference, it is the most basic starting point for packaging design. Therefore, changes in the concept of consumption have an important impact on the concept of packaging design. With the rapid development of scientific and technological information, great changes have taken place in both the concept of life and the concept of consumption. From the perspective of the development of packaging in the 20th century, the emergence of products such as pop packaging, portable packaging, cans, pressure spray packaging, and vacuum packaging are all the result of consumer demand. Now that the Internet age has come, the Internet has brought great convenience to people's lives. New forms of consumption, such as online transactions and online shopping, are gradually being accepted by more and more people. With the popularization of the network and the advancement of related hardware technologies, packaging design will also face greater changes.
With the acceleration of peopleâ€™s pace of life, time and efficiency have become the most important factors, and the convenience and simplicity of the packaging of goods have become more demanding. In particular, foods, a large number of semi-finished products, frozen foods, cooked food products, microwave food emerged to adapt to changes in people's life rhythm. The packaging design also follows this change in structure, material, and function. Now, with the popularity of microwave ovens, microwave foods are also increasing, which has led to the diversification of frozen foods and steamed foods. Conveniently, various packaging materials that can be directly adapted to microwave heating continue to emerge. This type of packaging material is currently mainly made of a special ethylene material that is breathable. When the food is heated, the pressure of the steam rises in the package, and it does not burst due to the air permeability. In foreign countries, microwave food labels are clearly marked with direct microwave heating. In addition, there has also been a packaging material that can bake the dessert yellow, this material is composed of three layers of paper, conductive material and heat-resistant material. When baked in a microwave oven, the microwaves in the microwave oven transfer heat through the conductive material in the material, thereby roasting the snacks so that they are brown and delicious.
In some developed countries such as Europe, America and Japan, vending machines are spread all over the streets and subway stations. In recent years, China has also begun to develop automatic vending, which will surely become very popular in the future. In order to adapt to the characteristics of vending, packaging design will also change accordingly. Changes in various consumption concepts will bring brand-new issues and challenges to the concept of packaging design.
Third, the factors of circulation development
The modernization of the means of circulation can gradually make the world "smaller." Today, people can buy goods from around the world in shopping malls, such as beef from the United States, fruits from France, and salmon from Norway. These all depend on the high efficiency and advanced packaging and transportation level in the circulation field. The internationalization of trade is a feature of modern society's economic development. The packaging design industry must also adapt to this trend of international development. Especially after China joined wt0, the circulation level must adapt to the needs of international modern trade. Packaging design plays a decisive role. Packaging should ensure that the goods are not affected by temperature, moisture, squeezing, vibration, light, and corrosion during their circulation, and they must adapt to modern standardization of containerization, storage, and transportation in order to increase efficiency. All of these require designers to come up with more rigorous and scientific design solutions, and the application of packaging materials and packaging structures must be more scientific and reasonable.
In fact, people are constantly using scientific and technological means to adapt to new circulation needs. There are many methods for accumulating experience and accumulating research on the characteristics of each commodity. For example, in the circulation of fresh fruit, people have concluded a good method of preservation. Fruits from the harvest to our mouths are a life-like process. People want to keep the fruits fresh in the process of circulation and they want to keep them fresh. One of them is to take the ethylene, acetaldehyde, and ethanol produced from the plants themselves. Other harmful substances are removed. The specific method is to place a substance that can absorb these gases in the fruit package. Different varieties of fruit, they produce a different amount of harmful gases. Plants, like animals, must absorb acid and exhale carbon dioxide. As a result, they also gradually age life. In a relatively sealed box, people place carbon dioxide-generating substances, which increase the concentration of carbon dioxide in the package and reduce the concentration of acid, which can cause the fruit to not breathe properly. Animals generally suffocate in this condition, but the plants only reduce their breathing. It can continue to grow, but their lifespan is extended. Using this characteristic of the plant can effectively maintain the freshness of the fruit. Packaging design constantly uses new materials and new technologies to meet the needs of circulation. It is also the development of circulation that has prompted the development of packaging design concepts.
Fourth, marketing development factors
Marketing is a sales science based on consumer psychology. In the fierce market competition, due to technological progress and the gradual standardization of the market, consumers are not easily separated from the product quality. In this case, what to persuade consumers? Must find the identity of their own products, that is, the difference with others, or to create this difference in paperback wireless binding linkage installed capacity survey, plainly is to find the selling point of the product.
The selling point of chocolate is "only dissolves in the mouth, does not dissolve in the hand", this sells on the product characteristic. There are also many products that convey the selling point to consumers through the image on the packaging, such as coffee from Colombia, wine from France, etc., and this information is usually conveyed through the use of a graphic with original customs in the packaging design. The special raw materials, recipes or new processing techniques used in some products will generally be reflected as the characteristics of the packaging design.
Marketing strategies tend to capture changes in consumer psychology and introduce new ones. During 2000, there were frequent strong earthquakes in Japan, and it is rumored that there will be a large earthquake in Japan in the near future. This reminds people of the terrible scene of the Great Kanto Earthquake and the Great Hanshin Earthquake a few years ago. Nissin Foods took advantage of this opportunity to introduce a new type of instant noodles that can be packaged in metal cans with a preservation period of 10 years. The Japanese love to eat noodles and can also use them as a reserve food for earthquake prevention. This unique "selling point" has attracted many consumers and made this sales plan a success.
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