According to Ovi Consulting, by 2015, the penetration rate of smart TV will reach 85%; from 2015 to 2020, smart washing machines, air conditioners and refrigerators will explode, and the market penetration rate will increase from 15% to 45% and 10% respectively. It increased to 55% and 6% to 38%. In the next few years, more home appliances will have self-learning, self-adaptation, self-coordination, self-diagnosis, self-inference, self-organization, self-correction and other intelligent features, based on digital, triple play, Internet of Things, big data, cloud computing Smart appliances such as application technology will be the backbone of information consumption.
The popularity of smart appliances has to cross many roads
Zhang Hong, a senior engineer at the China Electronics Technology Standardization Institute, believes that the biggest problem with smart homes today is the interconnection between hardware. “Whether smart homes can achieve explosive growth depends largely on who can build a relative standard and platform to enable ecological interconnection between smart hardware.†He pointed out that the key to achieving ecological connectivity is to solve interactive problems. This includes the interaction between the stand-alone and the interaction between the core appliances of the family, and the compatibility between the APPs. In addition, the interaction between people and apps should be smooth, "Can you make it easy for 80-year-olds and 5-year-olds to use." He pointed out that if interaction, information is separated, home terminal connections and There has been a breakthrough in storage, and people will gradually change their habits in family life, allowing them to have stronger connections between the terminals of life.
Yu Weixing, president of Aowei Consulting, believes that Internet thinking is relative to industrial thinking. The standard mode of thinking in the industrial age is mass production, large-scale sales, and large-scale dissemination. Internet thinking is a platform strategy thinking, a free strategy, a fan economy, and also a user-oriented thinking. The traditional product- and market-oriented transformation is user-centric. He believes that true smart home appliances should be characterized by networking, adaptability, openness and energy saving.
It is understood that the "Technology Roadmap for Refrigerator Industry" proposes that by 2015, the standardization and coordination of communication protocols for home appliance interconnection interfaces will be completed; in 2020, the technology of IoT refrigerators suitable for market applications will mature and enter the promotion stage. In addition, although the kitchen appliances are not as advanced as the air conditioners and refrigerators in terms of intelligent technology, they have begun to enter the stage of intelligence. The general direction of development is the overall intelligence of the kitchen. Intelligentization is also the future development direction of washing machine products. Through intelligent technology, consumers can get more intelligent washing solutions such as intelligent control, intelligent care washing, intelligent sensing drying, etc., even when the washing machine encounters a fault, you can use the smart phone quickly. Diagnose and resolve faults.
Jiang Feng, chairman of the China Household Electrical Appliances Association, said that smart home electric energy cannot be accepted by the market. The first one depends on the consumer experience, and consumers are willing to pay for smart products. For example, smart TV has promoted the function of TV from the traditional receiving program to a family entertainment center with various functions such as games, entertainment, film and television, communication, education, etc., which brings great convenience and enjoyment to consumers. Market demand. And a good TV smart experience, including powerful remote control, multi-screen interaction, rich application and video content, beautiful product UI design, intelligent VOD online on-demand, fast system response and so on. Second, we must look at the price. Consumers are profitable, but even if the price of smart home appliances is currently high, consumers will be willing to buy as long as they are within acceptable limits. In addition, with the development of technology and mass production, the price of smart home appliances will gradually conform to the law of market economy development and gradually flatten down.
The intelligent ecosystem will be gradually established
On December 4, 2013, the Ministry of Industry and Information Technology issued 4G licenses to the three major operators, marking that China's telecommunications industry will officially enter the 4G era. This will undoubtedly greatly release the consumer's mobile video demand. In addition, 4G can be deployed in places where DSL and cable TV are not covered, making multimedia transmission more convenient. Yang Kun, deputy director of the Institute of Telecommunications Research of the Ministry of Industry and Information Technology, said that the rapid development of the Internet and communication technologies has greatly promoted the popularization of smart home appliances. 4G communication speed is fast, network spectrum is wide, communication is flexible, and intelligent performance is high. The advantage provides effective support for the huge and complex communication transmission of smart home appliances.
The improvement of basic conditions and the development of intelligent technology have enabled intelligent technology to gradually transform into the overall intelligent ecosystem of the family. At the China Household Appliances Expo in 2014, Changhong exhibited smart products based on the home Internet strategy, formed an overall home Internet life solution, and released ChiQ TV and CHiQ refrigerators to promote the marketization of the home Internet strategy step by step; Midea has released the M-Smart smart home strategy to realize the interconnection and interoperability of all categories of white goods, build a connected community, open up an ecological circle, and create a smart home interconnection platform to provide consumers with the most professional smart home experience.
However, Yu Weixing, general manager of Aowei Consulting, believes that the enterprise intelligence upgrade under the Internet thinking is a very important indirect driving force for the era of smart home appliances; the first driving force of the smart home appliance industry is the foundation of industrial development, or the country. Policy. This includes the pilot construction of smart cities, the construction of infrastructure such as smart grids, the “12th Five-Year Plan†for household appliances, the development policy of Internet of Things, and the general principles of intelligent household appliances.
It is understood that the National Conference on Industry and Informatization held recently pointed out that in 2015, smart manufacturing will be used as a breakthrough, vigorously promote the deep integration of "two transformations", accelerate the promotion of intelligent manufacturing production mode, and carry out pilot construction of smart manufacturing demonstration cities (districts). Promote successful experiences and models. Accelerate the construction of broadband network infrastructure, accelerate the development of TD-LTE network and 4G service development, 4G users strive to exceed 250 million, and promote the LTE hybrid networking test in an orderly manner, and research and issue LTE FDD licenses when conditions are ripe.
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