Gravure printing is mainly used in three areas

Thick ink layer, clear gradation, stable technology, high resistance to printing force, and wide application range are the most prominent characteristics of gravure printing.

In foreign countries, gravure printing is mainly used in three areas: magazines, product catalogs and other publishing and printing industries, commodity packaging and printing industry, and special-purpose fields mainly consisting of securities and decorative materials such as banknotes and stamps.

According to a study conducted by the German GFK market research institute, due to the high printing quality stability and ink gloss of gravure printing, about 80% of brand-name goods have chosen the gravure printing process, and gravure printing has dominated the field of brand-name goods packaging and printing. As James Siever, secretary-general of the European Gravure Association, puts it: Gravure, as a printing process, has always maintained its unique high quality and high quality, which is its leading role as a magazine, catalog and packaging product. The main reason for the printing process.

In order to stand out in the fierce market competition, brand-name businesses in the field of food packaging have put forward higher requirements for the design and printing of images, and gravure printing can ensure the best printing quality.

With the continuous development of the market economy, especially the rapid development of industries such as food, beverages, cigarettes, medicines, health products, cosmetics, detergents and clothing, the demand for gravure printing products is increasing, and the quality requirements are getting higher and higher. Under the trend, China's gravure printing has developed rapidly.