Recently I contacted the powerful printing companies such as Japan Toppan Printing Company. Their performance made me see the future of printing companies and saw the direction that printers work hard.
The most impressive thing about Japan Toppan is its advanced technology, perfect management art and strong R&D capabilities. What's more important is its business philosophy.
I remember that the friends of Toppan made a memorable remark when they talked about what kind of company they were going to build. They wanted to turn the wish of “people in life†into reality and create “change the possibilitiesâ€. "Realistic" business. This is very reasonable.
The technical progress of the printing industry is changing rapidly. From "lead and fire" to "light and electricity", the digital age has entered the blink of an eye. Some people describe the printing industry in the digital era as such: "Myth is reality, reality is myth." The application of a series of cutting-edge technologies confirms this statement.
The letterpress company's business philosophy - to create "turn the possibility into reality" of the company, this is the basic value of the printing industry on our planet.
In fact, the difference between a business and a company is the same as the difference between a person and a person. It all depends on one's knowledge. Due to the influence of the environment and cultural background, different understandings may arise, but all should continue to progress. Being good at learning from others is a kind of progress. The development of China's printing industry should also strive to create industries that constantly “turn the possibilities into realityâ€.
Inspiration 1
Integrate into the creative industry
At present, the government has provided many preferential policies for the development of cultural and creative industries. Printing companies cannot afford to stay out of the way. Although Toppan is a large company, they are no longer limited to satisfying only corporate customers, but treat all people in life as customers. Under the guidance of the concept of “the desire of the people in lifeâ€, the original seven independently-developed business departments were divided into “information network seriesâ€, “living environment series†and “electronic engineering series. "In addition, two new business areas have been established, namely the "Personal Services Series" that directly provides services to people in daily life and the "Next Generation Product Series" that connects the raw materials for the next generation of functional industries.
The company built its marketing plan on the basis of grasping the latest information on the world situation, industry trends, and buying trends. On this basis, creative activities such as editing, design, and photography were provided to provide people with no more simple products. But works.
Beijing's St. Rainbow Company and printing technology research in Beijing, they provide people with more than just products, but works. After the design, production, printing, and printing, the field of packaging, decorating, and printing that can show off its talents is a vast field of creative behavior.
The integration of printing into creative industries also means creating more comfortable space for people. The Renovation Materials Department of Letterpress's “Living Environment Series†uses superb printing technology to create highly detailed decorative films, decorative papers, and decorative panels that add luster to people’s lives. This should also be an area of ​​concern for Chinese printing companies. It can be believed that the domestic market in this area is huge.
Enlightenment II
Strengthen social responsibility awareness
Printing companies must strengthen their awareness of corporate social responsibility. In this regard, there is still a big gap between our country and the developed countries. If we do not strengthen our awareness in this area, we may be resisted by the governments of some developed countries, and it is not in line with the scientific concept of development of the Chinese government to build a harmonious society.
In general, the printing industry does not involve the papermaking process. The pollutants discharged in the production process, such as waste water, volatile organic solvents, etc., can greatly reduce the harm to the environment through recycling or improvement, and can provide high added value for customers. Products certainly do not belong to industries with high pollution, high energy consumption, and resource consumption. Therefore, printing companies should actively adjust the product structure, promote clean production, and set a high standard for themselves, and strive to achieve the goal of “zero wasteâ€.
In addition, with the domestic companies going international, printing companies must pay attention to their own image, the company's good image is the company's intangible assets, just as people pay attention to their own instruments. To enhance the sense of social responsibility of printing companies is to hope that our company looks more like a gentleman, not a blind man.
Implications III
Joint ventures and cooperation
Technological advancement and management progress are the hallmarks of modern enterprises in all times and are necessary conditions for companies to open up markets. The reason why it is called "necessary condition" is because "requirements" may only exist in the formal logic.
So far nobody can tell what is the necessary condition for a successful company. However, there is one thing that is very clear: one cannot expect how much a company with relatively backward technology and management can play in market competition.
We can recall the scenes of the 1990s. At that time we could call it a modern printing company. Now many have disappeared. Although there are many reasons for this, the final form of expression is the same. That is, technology and management cannot keep up with the requirements of the times. It is no longer a modern printing company today.
In today's era of technological leadership and process success, it is sometimes difficult to achieve this goal by relying on the conditions of the enterprise itself. Joint ventures and cooperation are a feasible way.
Beijing has more than 2,000 printing companies, including both native and state-owned state-owned enterprises, collectively-owned and private enterprises, and foreign companies. Together they have contributed to the prosperity of the capital printing market. This is what we look forward to - only social and economic prosperity can bring prosperity to the industry; only high-level competition can promote the progress of printing technology and management, in order to promote the further prosperity of the social economy and the industry. (The author is the chairman of the Beijing Printing Association)
related news
Japan Toppan Company Profile
Established in 1900, Japan Toppan Corporation has a history of more than 100 years. Its headquarters is in Tokyo, Japan. It is a large international company with 11,500 employees. In 2007, the Group’s total sales amounted to 1.67 trillion yen, equivalent to approximately RMB 86 billion at current exchange rates, accounting for one-fifth of Japan’s national print output, and equivalent to five times the sales of all printing companies in the Beijing region.
Japan Toppan Corporation has recently ranked 475 in the world top 500 and was rated as the most sustainable development company in 2006 at the annual conference of the global economy in Switzerland. The company has 13 companies and agencies in China, including Shanghai, Beijing, Shenzhen, Hong Kong and Taiwan.
The company's business area is divided into three major sections: electronic series (electronics, optoelectronics), which accounts for 21% of the total output value; living environment series (packaging, printing, decorative materials), which accounts for 25% of the total output value; information network series (commercial printing , packaging and printing, e-commerce), accounting for 54% of the total output value.