In the design of handbags, it is not only necessary to design a face. In many companies' handbags, we often find many unsightly and unpractical problems caused by design errors, and how to effectively prevent the design from being irregular The unsightly nature and impracticality, the author thinks the following points:
1. Overall considerations: The main functions of the bag are two types, one is its practical function; the other is the publicity function; in practicality, we have to consider the choice of paper and price; the paper should not be too thin to withstand the gravity; nor should it be too Thick, high price and not folding at the same time; in the aesthetic requirements of the paper stiffness and smoothness should be high, considering the selection of 200-300g coated paper best;
2, start the design: starting from each side, all-round to see the beautiful relationship between the surface and the surface, sometimes one side is designed, but the error in the printing and binding process will let it affect the next side of the beauty, the main If the facade is designed with a large background, then the background color needs to be extended in the lining of the lining. The bag packaging not only provides convenience for shoppers, but also can be used to sell products or brands again. A beautifully designed carrying bag will make people love it. Even if there are eye-catching logos or advertisements on the bag, customers will be happy to use it again. This type of bag has become one of the most efficient and inexpensive advertising media available.
The graphic design of the bag design is eclectic. In modern packaging design, realistic methods are often not used, and the free form of dots, lines, and faces is widely used in many fashion product packaging designs.
The purpose of the bag design
The purpose of the bag design is to pursue the rationality of its functions in the behavior of the portable goods, while conveying the information of the goods or displaying a corporate image or displaying a cultural atmosphere of individuality. The design requirements for handbags should be simple, with firm and relatively low cost. The design of the logo should be novel and simple, reflecting the concept of freedom and avant-garde, and at the same time, it should be used for various functions of promotion, communication and display. The bag with protection and storage function is one of the media that visually conveys the image of the product. The requirements for bag packaging are mainly reflected in two aspects:
1, the product itself has a relative grade and high quality, so relatively high requirements.
2. The promotion of the image of the product itself should give the handbag a distinctive product personality or corporate cultural quality.
Bag design requirements
The bag design generally requires simple and elegant. In the process of designing and printing the bag, the company’s logo and company name are mainly used as the front, or plus the company’s business philosophy. It should not be too complex in design, and it can deepen the consumer’s perception of the company or product. Impression, get a good publicity effect, handbag design and printing to expand sales, establish a brand name, to stimulate the purchase of desire to enhance competitiveness have a great effect. For the premise of designing a printing strategy as a bag, it is more important to establish a corporate image. As the basis of the design structure, the grasp of formal psychology is very important. From the perspective of visual psychology, people abandon the monotonous and uniform form and pursue diversity, and the design and printing of handbags must reflect the unique characteristics of the company.
Tote bag design preparation
Before designing a bag, the most important thing we must do is to fully understand the design goals. Briefly describe the issues that you need to understand or clarify:
1. Understand the application characteristics such as product weight, volume, strength, light protection, moisture resistance and usage methods. Different products have different characteristics. These characteristics determine the packaging materials and methods, and should meet the requirements of product characteristics. .
2. Understand the use of objects Due to differences in the customer's gender, age and cultural level, and economic conditions, they formed a difference in their subscription to the product. Therefore, the product must be targeted, and it is possible to carry out the use of the product. Positioning accurate packaging bag design.
3. Understand the way to publish handbags only through the release can be a real sense of publicity materials, handbags are distributed in many ways, which means that the design of the form and method should be different.
4. Understand the cost of production Clearly understand the design's target production expenses and control the design within the achievable range. Every customer wants to obtain more profits with less investment. This is undoubtedly a huge challenge to the design of handbags.
5. Understand the background of the design First, the customer's requirements for packaging bag design; Second, the company has no CI plan, to master the relevant provisions of the company's identification. After a full understanding of the design conditions, the next step is to carry out Necessary market research to improve the targeted design results.
Market research is an important part of the bag design process. It enables handbag designer to master many information and materials related to the design of the bag, and is more conducive to the development of a reasonable bag design scheme. It includes the following points:
1, understanding of the needs of the product market From the marketing concept, the customer's needs and desires are the center and starting point of the company's marketing activities. The handbag designer should find the target consumer group of the product according to the needs of the market, so as to develop the product positioning. With packaging styles, and predicting the scale of the potential audience and aesthetic life.
2 Understand the status quo of the packaging market According to the current status of the handbag market, conduct surveys and analysis. It includes listening to the distribution channels of goods and the opinions of the audience, understanding the current status and development trend of the design of the product bag, and using it as a bag design. Assessment guidelines, summarizes the most popular bag styles
3 Understand handbags of the same type of publicity The timely acquisition of the commercial information of competitive products is an essential part of the research for bag designers. From the perspective of bag design, the packaging materials for competitive products, Packaging styling, packaging structure, packaging colors, packaging graphics and packaging texts, etc., to analyze, this will bring great benefits to the upcoming handbag design.
Print design of handbags
In the business activities of modern enterprises, the most indispensable is propaganda. "Handbag" is like an advertising campaign. It is an indispensable part of corporate image propaganda, and it is also an important part of the renewal company. A well-designed, excellent creative, well-made handbag production, can add a lot of color to your publicity. Bags are the best way to promote, but also a portable tool. At the same time, it is also convenient to promote their own products or brands. The beautifully designed bags make people love it even if they have eye-catching signs or advertisements. Guests will also be happy to use it repeatedly. This method has become a recognized and more effective advertising method.
Bag packaging not only provides convenience for shoppers, but it also allows you to sell products or brands again. A well-designed carrying bag is awesome, and even if the bag has an eye-catching logo or advertising printed on it, customers will be happy to use it again. This type of bag has become the most efficient and inexpensive advertising medium available.
The graphic design of the bag design is eclectic. In modern packaging design, realistic methods are often not used, and the free form of dots, lines, and faces is widely used in many fashion product packaging designs. The purpose of the bag design is to pursue the rationality of its functions in the behavior of the portable goods, while conveying the information of the goods or displaying a corporate image or displaying a cultural atmosphere of individuality. The design requirements for handbags should be simple, with firm and relatively low cost, the design of the logo should be novel and simple, reflecting the concept of freedom and avant-garde, and at the same time, it should be used for various functions of promotion, dissemination and display. The bag with protection and storage function is one of the media that visually conveys the image of the product. The requirements for bag packaging are mainly reflected in two aspects:
1, the product itself has a relative grade and high quality, so relatively high requirements.
2. The promotion of the image of the product itself should give the handbag a distinctive product personality or corporate cultural quality. The bag design generally requires simple and elegant. In the process of designing and printing the bag, the company’s logo and company name are mainly used as the front, or the company’s business philosophy is added. The design should not be too complicated, which can deepen the consumer’s company or product. Impression, get a good publicity effect, handbag design and printing to expand sales, establish a brand name, to stimulate the purchase of desire to enhance competitiveness have a great effect. For the premise of designing a printing strategy as a bag, it is more important to establish a corporate image. As the basis of the design structure, the grasp of formal psychology is very important. From the perspective of visual psychology, people abandon the monotonous and uniform form and pursue diversity, and the design and printing of handbags must reflect the unique characteristics of the company.
Bag post-press processing
What is post-press processing? Printing technology is a systematic project, which is mainly divided into three major processes: prepress, printing, and postpress. Postpress is the general term for the production technology that obtains the final required form and performance of the printed sheets printed by the printing press.
What kind of design is not suitable for printing requirements?
The design of the word is more familiar, and the so-called designers in the society are also common. In the area of ​​packaging design, the requirements for designers are more stringent. First, designers must understand the printing knowledge. Why should designers often emphasize that they have the best printing knowledge? Because printing is the process of materializing design ideas, knowing that printing can avoid unnecessary errors is absolutely better than designing and finding out that the original design cannot be printed at all.
1. Overall considerations: The main functions of the bag are two types, one is its practical function; the other is the publicity function; in practicality, we have to consider the choice of paper and price; the paper should not be too thin to withstand the gravity; nor should it be too Thick, high price and not folding at the same time; in the aesthetic requirements of the paper stiffness and smoothness should be high, considering the selection of 200-300g coated paper best;
2, start the design: starting from each side, all-round to see the beautiful relationship between the surface and the surface, sometimes one side is designed, but the error in the printing and binding process will let it affect the next side of the beauty, the main If the facade is designed with a large background, then the background color needs to be extended in the lining of the lining. The bag packaging not only provides convenience for shoppers, but also can be used to sell products or brands again. A beautifully designed carrying bag will make people love it. Even if there are eye-catching logos or advertisements on the bag, customers will be happy to use it again. This type of bag has become one of the most efficient and inexpensive advertising media available.
The graphic design of the bag design is eclectic. In modern packaging design, realistic methods are often not used, and the free form of dots, lines, and faces is widely used in many fashion product packaging designs.
The purpose of the bag design
The purpose of the bag design is to pursue the rationality of its functions in the behavior of the portable goods, while conveying the information of the goods or displaying a corporate image or displaying a cultural atmosphere of individuality. The design requirements for handbags should be simple, with firm and relatively low cost. The design of the logo should be novel and simple, reflecting the concept of freedom and avant-garde, and at the same time, it should be used for various functions of promotion, communication and display. The bag with protection and storage function is one of the media that visually conveys the image of the product. The requirements for bag packaging are mainly reflected in two aspects:
1, the product itself has a relative grade and high quality, so relatively high requirements.
2. The promotion of the image of the product itself should give the handbag a distinctive product personality or corporate cultural quality.
Bag design requirements
The bag design generally requires simple and elegant. In the process of designing and printing the bag, the company’s logo and company name are mainly used as the front, or plus the company’s business philosophy. It should not be too complex in design, and it can deepen the consumer’s perception of the company or product. Impression, get a good publicity effect, handbag design and printing to expand sales, establish a brand name, to stimulate the purchase of desire to enhance competitiveness have a great effect. For the premise of designing a printing strategy as a bag, it is more important to establish a corporate image. As the basis of the design structure, the grasp of formal psychology is very important. From the perspective of visual psychology, people abandon the monotonous and uniform form and pursue diversity, and the design and printing of handbags must reflect the unique characteristics of the company.
Tote bag design preparation
Before designing a bag, the most important thing we must do is to fully understand the design goals. Briefly describe the issues that you need to understand or clarify:
1. Understand the application characteristics such as product weight, volume, strength, light protection, moisture resistance and usage methods. Different products have different characteristics. These characteristics determine the packaging materials and methods, and should meet the requirements of product characteristics. .
2. Understand the use of objects Due to differences in the customer's gender, age and cultural level, and economic conditions, they formed a difference in their subscription to the product. Therefore, the product must be targeted, and it is possible to carry out the use of the product. Positioning accurate packaging bag design.
3. Understand the way to publish handbags only through the release can be a real sense of publicity materials, handbags are distributed in many ways, which means that the design of the form and method should be different.
4. Understand the cost of production Clearly understand the design's target production expenses and control the design within the achievable range. Every customer wants to obtain more profits with less investment. This is undoubtedly a huge challenge to the design of handbags.
5. Understand the background of the design First, the customer's requirements for packaging bag design; Second, the company has no CI plan, to master the relevant provisions of the company's identification. After a full understanding of the design conditions, the next step is to carry out Necessary market research to improve the targeted design results.
Market research is an important part of the bag design process. It enables handbag designer to master many information and materials related to the design of the bag, and is more conducive to the development of a reasonable bag design scheme. It includes the following points:
1, understanding of the needs of the product market From the marketing concept, the customer's needs and desires are the center and starting point of the company's marketing activities. The handbag designer should find the target consumer group of the product according to the needs of the market, so as to develop the product positioning. With packaging styles, and predicting the scale of the potential audience and aesthetic life.
2 Understand the status quo of the packaging market According to the current status of the handbag market, conduct surveys and analysis. It includes listening to the distribution channels of goods and the opinions of the audience, understanding the current status and development trend of the design of the product bag, and using it as a bag design. Assessment guidelines, summarizes the most popular bag styles
3 Understand handbags of the same type of publicity The timely acquisition of the commercial information of competitive products is an essential part of the research for bag designers. From the perspective of bag design, the packaging materials for competitive products, Packaging styling, packaging structure, packaging colors, packaging graphics and packaging texts, etc., to analyze, this will bring great benefits to the upcoming handbag design.
Print design of handbags
In the business activities of modern enterprises, the most indispensable is propaganda. "Handbag" is like an advertising campaign. It is an indispensable part of corporate image propaganda, and it is also an important part of the renewal company. A well-designed, excellent creative, well-made handbag production, can add a lot of color to your publicity. Bags are the best way to promote, but also a portable tool. At the same time, it is also convenient to promote their own products or brands. The beautifully designed bags make people love it even if they have eye-catching signs or advertisements. Guests will also be happy to use it repeatedly. This method has become a recognized and more effective advertising method.
Bag packaging not only provides convenience for shoppers, but it also allows you to sell products or brands again. A well-designed carrying bag is awesome, and even if the bag has an eye-catching logo or advertising printed on it, customers will be happy to use it again. This type of bag has become the most efficient and inexpensive advertising medium available.
The graphic design of the bag design is eclectic. In modern packaging design, realistic methods are often not used, and the free form of dots, lines, and faces is widely used in many fashion product packaging designs. The purpose of the bag design is to pursue the rationality of its functions in the behavior of the portable goods, while conveying the information of the goods or displaying a corporate image or displaying a cultural atmosphere of individuality. The design requirements for handbags should be simple, with firm and relatively low cost, the design of the logo should be novel and simple, reflecting the concept of freedom and avant-garde, and at the same time, it should be used for various functions of promotion, dissemination and display. The bag with protection and storage function is one of the media that visually conveys the image of the product. The requirements for bag packaging are mainly reflected in two aspects:
1, the product itself has a relative grade and high quality, so relatively high requirements.
2. The promotion of the image of the product itself should give the handbag a distinctive product personality or corporate cultural quality. The bag design generally requires simple and elegant. In the process of designing and printing the bag, the company’s logo and company name are mainly used as the front, or the company’s business philosophy is added. The design should not be too complicated, which can deepen the consumer’s company or product. Impression, get a good publicity effect, handbag design and printing to expand sales, establish a brand name, to stimulate the purchase of desire to enhance competitiveness have a great effect. For the premise of designing a printing strategy as a bag, it is more important to establish a corporate image. As the basis of the design structure, the grasp of formal psychology is very important. From the perspective of visual psychology, people abandon the monotonous and uniform form and pursue diversity, and the design and printing of handbags must reflect the unique characteristics of the company.
Bag post-press processing
What is post-press processing? Printing technology is a systematic project, which is mainly divided into three major processes: prepress, printing, and postpress. Postpress is the general term for the production technology that obtains the final required form and performance of the printed sheets printed by the printing press.
What kind of design is not suitable for printing requirements?
The design of the word is more familiar, and the so-called designers in the society are also common. In the area of ​​packaging design, the requirements for designers are more stringent. First, designers must understand the printing knowledge. Why should designers often emphasize that they have the best printing knowledge? Because printing is the process of materializing design ideas, knowing that printing can avoid unnecessary errors is absolutely better than designing and finding out that the original design cannot be printed at all.