1. Simple: The image and color must be simple and clear (that is, simple).
2. Unification: The shape and color of the poster must be harmonious and have a unified coordination effect.
3. Balance: The entire screen needs to have a sense of power and balance.
4. Sales focus: The constituent elements of the poster must be simple and simple, try to focus on performance
5. Surprise: The poster should be surprisingly innovative, both in form and content, with a powerful surprise effect.
6. Skills: Poster design requires a high level of performance skills. Skilled performance cannot be neglected in drawing or printing.